UNIT 3: TECHNOLOGY IN OUR EVERYDAY LIVES
ARTCLE 5 & 6
GOOGLE PULLING PLUG ON RADIO ADVERTISING SERVICE
Google Inc. will stop selling on broadcast radio stations. The retreat announced, is just the latest example how it the recession has caused even highly profitable companies. Google management is bracing for learner times after years of robust revenue growth. Google other’s austerity measures have included abandoning, shutting down and jettisoning company contractors at least 100 full-time employees.
Hence, it of trying to place ads on broadcasts radio, it will be try to deploy some of the technology for audio streamed on the Internet. The company must have try to sell pf the operation that automated the process of placing on the radio. Even so, it remains well positioned to grow because advertisers are expected to steadily increase their online.
YOUTUBE RENEWS MUSIC VIDEO DEAL WITH SONY MUSIC
You Tube, the hugely popular online video site, Sony Music entertainment which allows it to continue showing music videos of artists. You Tube,which is owned by search giant Google Inc. It once a free promotional tool on television, have become one of the fastest growing digital revenue streams for music companies like You Tube and News Corp’s My Space.
Thus, it labels earn on average around half a cent each time a user watches one of their videos and can share in advertising revenue around the video. You Tube of trying to build more revenue itself and reduce its outgoing costs, negotiating harder with the labels terms in its favor.
( Nor Cquriah Ahmed 1080974)
